ABOUT THE PROJECT

Reimagining a fashion label as a lifestyle brand built around confidence in motion.

Founded by Dany Garcia, GSTQ was created to inspire self-expression through movement. The challenge was to evolve the brand beyond fashion and into a broader lifestyle experience.

I helped shape the strategy and identity behind that transformation, building a system around the idea of Everyday Empowerwear — where luxury, movement, and confidence come together in a brand designed to celebrate individuality.