ABOUT THE PROJECT

Branding the world’s largest marketplace to feel less store — and more Play.

Google Play is home to one of the world's largest collections of apps, games, and entertainment. As the ecosystem expanded, the brand risked feeling functional rather than playful. We set out to reconnect it to its purpose — helping people discover, explore, and play.

Working closely with Google, I helped redesign the global brand system. The prismatic logo became a playful navigator, brought to life through motion, flexible shapes, typography, and color — creating a brand that feels as dynamic as the experiences it connects people to.