Reimagining a fashion label as a lifestyle brand built around confidence in motion.
GSTQ was founded by Dany Garcia on the belief that movement can spark confidence and create impact. The challenge was to help the brand evolve from a fashion label into a lifestyle experience rooted in empowerment and self-expression — a space where luxury and streetwear meet to support people as they move through the world.
My contribution focused on shaping the brand strategy and identity behind that transformation. Built around the idea of Everyday Empowerwear, the system brings together expressive visuals, grounded design cues, and a human, movement-led spirit.
The result is a brand language that feels bold yet warm, crafted to celebrate individuality and amplify the extraordinary in everyone.
GSTQ was founded by Dany Garcia on the belief that movement can spark confidence and create impact. The challenge was to help the brand evolve from a fashion label into a lifestyle experience rooted in empowerment and self-expression — a space where luxury and streetwear meet to support people as they move through the world.
My contribution focused on shaping the brand strategy and identity behind that transformation. Built around the idea of Everyday Empowerwear, the system brings together expressive visuals, grounded design cues, and a human, movement-led spirit.
The result is a brand language that feels bold yet warm, crafted to celebrate individuality and amplify the extraordinary in everyone.
My role: Design Director, Brand Design, 2023.
Created alongside the talented Brand Design team at R/GA.
Created alongside the talented Brand Design team at R/GA.
