Where every financial move comes together.
Fierce is a new super app that unifies the full financial picture—turning scattered tools into one place where taking action feels easier than ever.
In a category built on function, Fierce brings warmth and intention. Partnering with R/GA’s product and brand teams, we shaped an emotion-driven identity designed to support more confident money decisions.
The system reflects the power of bringing pieces together—from crypto and checking to personal goals. Every element, from voice to visuals, works in sync to create a quietly confident brand that adds humanity to finance. Thoughtful, uplifting, and empowering by design.
Fierce is a new super app that unifies the full financial picture—turning scattered tools into one place where taking action feels easier than ever.
In a category built on function, Fierce brings warmth and intention. Partnering with R/GA’s product and brand teams, we shaped an emotion-driven identity designed to support more confident money decisions.
The system reflects the power of bringing pieces together—from crypto and checking to personal goals. Every element, from voice to visuals, works in sync to create a quietly confident brand that adds humanity to finance. Thoughtful, uplifting, and empowering by design.
My role: Design Director, Brand Design, 2022.
Created alongside the talented Brand Design and Product teams at R/GA.
Created alongside the talented Brand Design and Product teams at R/GA.
