Designing a connected brand experience built around the people who care for our eyes.
Alcon, a global leader in eyecare, set out to bring clarity to its broad portfolio by creating one connected brand system for its products, services, and digital solutions. Instead of presenting fragmented offerings, the goal was to center the experience around eyecare professionals — helping them navigate with ease and confidence.
My role focused on expanding the Alcon masterbrand into a more flexible identity. The iconic circle evolved into three distinct circles that guide segmentation and wayfinding, each designed with accessibility at the forefront. Supported by a clear palette, adaptable typography, and modular assets, the system scales seamlessly across global markets and formats.
The result is a brand experience that feels simple, human, and purposeful — reflecting Alcon Vision Suite’s mission to support professionals in every part of their practice.
Alcon, a global leader in eyecare, set out to bring clarity to its broad portfolio by creating one connected brand system for its products, services, and digital solutions. Instead of presenting fragmented offerings, the goal was to center the experience around eyecare professionals — helping them navigate with ease and confidence.
My role focused on expanding the Alcon masterbrand into a more flexible identity. The iconic circle evolved into three distinct circles that guide segmentation and wayfinding, each designed with accessibility at the forefront. Supported by a clear palette, adaptable typography, and modular assets, the system scales seamlessly across global markets and formats.
The result is a brand experience that feels simple, human, and purposeful — reflecting Alcon Vision Suite’s mission to support professionals in every part of their practice.
My role: Senior Visual Designer, Brand Design, 2021.
Created alongside the talented Brand Design team at R/GA.
Created alongside the talented Brand Design team at R/GA.
